HSM SPORTS AGENCY
Trusted Legal Advisors For Elite Athletes Worldwide
NIL & TALENT REPRESENTATION
EMPOWERING ATHLETES.
BUILDING BRANDS.
MAXIMIZING YOUR VALUE.
HSM Sports Agency is the nation’s premier boutique sports agency, leading in NIL and professional athlete representation. With over 65 years of combined legal and agency experience, and a network spanning athletes, coaches, and executives, our reach is second to none. What defines us isn’t just our influence—it’s our unwavering commitment to every client we represent.
About HSM Sports Agency
At HSM Sports Agency, we pride ourselves on being the premier boutique sports agency in the country—leading the way in both Name, Image & Likeness (NIL) and professional athlete representation. What sets us apart is not only our proven results, but also the strength of our foundation: we are lawyers with over 65 years of combined experience in the sports agency industry, bringing unmatched expertise to every contract, negotiation, and career decision.
Our reach extends far beyond athletes. Through our sister company, Coaches & Executives, we represent coaches and athletic directors across the nation, creating a network in the college and professional sports world that is second to none. This expansive network, coupled with our personal relationships, has been the cornerstone of our success and a key advantage for every client we serve.
HSM Team
Michael Harrison
Michael Higgins
Sydney Smith
Andrew S. Bountogianis
About HSM NIL
At HSM NIL we proudly represent elite high school and college athletes navigating the ever-evolving landscape of Name, Image, and Likeness. Our mission is simple: to protect, elevate, and empower our clients both on and off the field – for a fair fee.
We go beyond representation. From helping our clients choose the college or university that best aligns with their athletic and academic aspirations, to negotiating NIL agreements that reflect their true market value—we’re with them every step of the way. Our team ensures that all contracts are properly structured, athlete-centered, and fully compliant with NCAA, state, and institutional regulations.
Our Services
Post-Career Planning
An athletic career is just the beginning. We guide our clients in preparing for life after sports—whether through business ventures, media opportunities, or strategic investments—ensuring their success and influence continue long after the final game.
Non-Profits & Community Impact
We believe greatness extends beyond the game. Our team helps athletes establish and grow foundations, charitable initiatives, and community programs that reflect their passions and create a lasting impact both locally and globally.
Brand & Athlete Partnerships
Athletes today are more than players—they are powerful brands. We connect our clients with endorsements, sponsorships, media opportunities, and social campaigns that elevate their influence, expand their reach, and align with their personal values.
Contract Negotiations
We don’t just negotiate deals—we set the standard. With deep knowledge of the market and proven leverage, we secure contracts that maximize financial potential, protect long-term interests, and establish your value as a professional athlete.
Draft Preparation
Success starts long before draft day. We provide personalized training, interview prep, media coaching, and strategic guidance to ensure our athletes are the most prepared prospects in the NBA, WNBA, NFL, and overseas markets. Our goal is simple: to position you as the standout choice.
Compliance
Navigating NIL regulations can be complex — that’s where we come in. Our legal and compliance team ensures that every deal, endorsement, and opportunity aligns with NCAA rules and state laws. We stay ahead of evolving guidelines so you don’t have to, protecting your eligibility and reputation every step of the way. With us, you can focus on your performance while we handle the paperwork.
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Jhoson Lee
