ABOUT US
About HSM Sports Agency
At HSM Sports Agency, we pride ourselves on being the premier boutique sports agency in the country—leading the way in both Name, Image & Likeness (NIL) and professional athlete representation. What sets us apart is not only our proven results, but also the strength of our foundation: we are lawyers with over 65 years of combined experience in the sports agency industry, bringing unmatched expertise to every contract, negotiation, and career decision.
Our reach extends far beyond athletes. Through our sister company, Coaches & Executives, we represent coaches and athletic directors across the nation, creating a network in the college and professional sports world that is second to none. This expansive network, coupled with our personal relationships, has been the cornerstone of our success and a key advantage for every client we serve.
Name, Image & Likeness
We proudly represent elite high school and college athletes navigating the ever-evolving landscape of Name, Image, and Likeness. Our mission is simple: to protect, elevate, and empower our clients both on and off the field – for a fair fee.
We go beyond representation. From helping our clients choose the college or university that best aligns with their athletic and academic aspirations, to negotiating NIL agreements that reflect their true market value—we’re with them every step of the way. Our team ensures that all contracts are properly structured, athlete-centered, and fully compliant with NCAA, state, and institutional regulations.
Talent Representation
We represent professional athletes with the same commitment and precision we bring to NIL, but with an even broader scope. Our team prepares and guides clients through the NBA, WNBA, NFL, and overseas basketball markets, ensuring they are not only ready for draft day but also positioned for long-term success throughout their careers.
From contract negotiations that maximize earning potential to seamless career transitions, we handle every detail so our clients can focus on excelling in their sport. Beyond the court or field, we elevate athletes as global brands—securing endorsements, media opportunities, and partnerships that reflect their unique voice and vision. Whether it’s building generational wealth, managing a public image, or creating a platform for passion projects, we help turn ambition into achievement at every stage of a professional career.
At the heart of it all is our unwavering commitment: every athlete we sign receives the highest level of service, strategy, and advocacy. From high school athletes navigating NIL opportunities to professionals competing on the world stage, we stand by our clients at every step—ensuring they not only succeed, but thrive.